Wednesday, February 29, 2012

Apocalypse Now and Laters: Hollywood's the Lorax

As we step into what may be the Sixth Extinction, a mass-extinction event where 50% of the world's species are annihilated (this has only happened 5 times in the last 450 million years, the last being the dinosaurs),  Hollywood is releasing Dr. Seuss' "The Lorax" on Friday to kick off their awareness campaign... to sell us some Thneeds. Yes, with over 70 product tie-ins, including a Mazda SUV, the Lorax is going to be busy trying to get us to buy a bunch of shit we probably don't need. Fear for the Truffula trees.

The Lorax coverage begins at 1:10.

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